YouTube launched a new feature that puts more of the power in creators’ hands. Called “News,” it provides an opportunity for small-time YouTube stars to earn some extra cash, but also challenges larger media companies like CNN and BBC.
YouTube has recently launched a new product called “product launch music”. It is a small restyling on the Music page where creators can upload their videos.
From now on, regular YouTube creators will be able to outsource the maintenance of subtitles for videos published to their Channel, as well as have a refreshed area for search analytics in select regions. The carousels on YouTube Music, on the other hand, have seen a little makeover. 
With some enhancements in favor of Shorts, the current wave of YouTube updates focuses on producers, providing them with “assistance” in improving subtitles as well as a refreshed part of statistical research data to assist them in better directing their efforts. All of this is despite a minor (and purported) test that focuses on the carousels in YouTube Music’s spin-off.
The first YouTube news, after the overview offered in November, concerns the new statistics for research made available to creators in the markets of the UK, USA, Australia, Canada and India (other markets should follow soon), thanks to a roll-out, to be completed by April. To use the new series of data, useful to better target your creative efforts and marketing strategies, just go to YouTube Studio for desktop and follow the path “Analytics”> “Search”.
The user will be able to observe which subjects his visitors are most interested in, the traffic gathered for each query by his channel (together with an associated “Content Gap” assessment that indicates queries with few matches), and the totalized research volume. Google hopes that by providing this information, users will be able to focus their creative talents on creating material that is more relevant to those searches “that are not presently fulfilled by the videos accessible in the app.”
Finally, possibly to determine which are the most popular “How to” searches on the platform, there will be a “YouTube searches” data series, which will explain which are the most frequent searches based on the many keywords provided in the meal.
YouTube doesn’t want to fall behind TikTok in terms of accessibility, so it’s adding automatic subtitles to all of its videos. Ipso facto, Google’s CPO (chief product officer), Neal Mohan, has announced a new enhancement step for subtitles with producers who will be able to outsource the development and updating of subtitles through the YouTube Studio app, increasing readability and accuracy (given that the automatic ones, already present, especially in the case of some languages, lack precision).
To take advantage of this chance, go to the “Authorizations” section and choose the “Subtitles Editor” option to allow access to a third party who will control the video clips’ subtitles.
Moving on to the YouTube Music spin-off, YTM, the lengthy path that has led this platform to gather the heritage of Play Music by progressively enriching itself with additional functionalities has taken another step forward.
According to multiple users, Google is introducing a tiny restyling of the carousels that fill the Home on the web based version, maybe as part of an A/B test, given that the novelty is not apparent to everyone. Specifically, compared to the previous working system, which put arrows on the edges of the carousel to go forward or backward in horizontal scrolling, they have now been relocated to the top right, in line with the new “Other” option (as from mobile side).
The “youtube music” is a new feature that was released on YouTube. This change on YouTube has brought about a more informative experience for users.
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