The internet has changed the world of eCommerce in more ways than one, giving consumers and vendors almost immediate access to a global marketplace. However, with that comes many problems including security threats for consumers and vendor privacy protections being violated as well. Luckily for you there is hope: take steps to protect your private data by using encryption on your website or ecommerce platform
The “explain privacy in e commerce why is it important” is a blog post by the author, which discusses 5 reasons why you should bet on privacy in your eCommerce.
There are five reasons why you should put your eCommerce store’s privacy first.
It is no longer enough to have an excellent product or service. Consumers today want firms to promote and share their values, care about the environment, and participate in social causes. Those neutral corporations who sat on the sidelines are no more. Consumers nowadays expect to be involved. At least, that’s what the Hotwire and Kitchen research “A purpose for everyone” concluded at the end of 2021, which found that 66 percent of those polled believed it was crucial that the brands they consume had a purpose, compared to 59 percent in 2020.
The environment, political and economic issues, equality, data protection, and respect for privacy are all major concerns for consumers. We’ll go through these final two in depth to see how you can make your eCommerce more privacy-friendly and attract more clients.
Why has privacy become so crucial?
When has it ceased to be relevant? This should not be the question. When did we cease finding our personal data important enough to share it silently with apps, social media platforms, electronic gadgets, or businesses? There was a time when any brand would seek large quantities of needless data in order to advertise it. Fortunately, the tide is shifting, and an increasing number of individuals and companies are campaigning for privacy protection and the establishment of ethical partnerships between the two parties.
Many electronic businesses are drawing new consumers as a result of this new trend, who are searching for places where they can feel comfortable while making purchases and with whom they can form trusting connections.
Why do you want to be a privacy-conscious brand?
Many reasons might be listed, but the most significant ones can be summed up in five key points. You will increase the value of your brand, attract, and, most importantly, retain consumers if you use them.
1. Increase the internet store’s trustworthiness
Any good relationship requires both sides to be honest with one other. This is true for all types of businesses, including internet ones. As a result, you will be able to build your reputation and reliability with your customers by being honest with them and respecting their privacy.
2. Establish a trusting connection between the customer and the brand
Any connection, whether personal or professional, is built on trust. As a result, the client must believe that he is on an equal footing with you, that you are there to provide him with what he needs and to assist him in the purchasing process.
3. Make the atmosphere for clients safer.
The customer need a location where they can do their searches and obtain the product or service they want while knowing that their personal information will not be saved or used for marketing purposes.
4. Comply with all applicable data protection laws.
Compliance with the RGPD, as well as European rules governing the processing of personal data and other security and information certifications, is no longer optional. Fines may be imposed if any of them are not followed. As a result, both the customer and the brand benefit from maintaining private.
5. Customers must be respected.
The final, but not least important, reason is consumer respect. Brands and individuals are regaining social consciousness, which is evident in the way they interact with one another, which is based on mutual respect and trust.
Now, how do you get an online store that respects the privacy of its customers? The answer is simpler than it seems, since search engines such as Motive Commerce Search can be found on the market, a ready-to-use Plug & Play solution that allows you to create spaces free of cookies, without tracking and without data collection. It also has a careful design that allows an intuitive search, a feature that only adds value to the online store. In addition, you can now find Motive.co’s advanced search tool pre-integrated in PrestaShop, for a faster and easier installation.
Motive Commerce Search, as you can see, is a highly practical approach to go the next step and create unique purchasing experiences while respecting client privacy. Now it’s your chance to respond: do you want to join the ranks of privacy-conscious brands? The time has come!
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Consumer privacy is important because it helps to protect the personal information of consumers. With eCommerce, there are many ways that you can make sure your business stays on top of the game and protects your customers’ data. Reference: why is consumer privacy important.
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